Enterprise Lecture 1

 How to get yourself out there?

Designcouncil.org survey the industry. Help the government understand and help what is going on and trends.

The design industry has change. Used to be lots of large agencies. But they are very expensive to run.  Slower pase of keeping up with trends.

Now 87% are in businesses of 10 people or less. 11% 10-100. 2% o work on the payroll of big agencies.

Big now employ the small business experts on a freelance bases.

What is Marketing

The management process responsible for satisfying the customers by anticipating and identifying.

1 identify customer needs to develop new products

2 develop pricing strategies

finding out what the going rate is.

3 promote products to target market.

Decide on a pacific market

4 identify distribution networks

Where to find distributers

5 add value to your products through customer benefits

Giving them more than they expect

6 monitor the performance of the products

see how well you are doing against competitors

customer needs

understand needs

develop concept

test concept

refine concept

market product

Get feedback

Jeff Bezos

Amazon

Value Proposition

People

Services

Technology

Methodology

Products

Solutions

Alliances

Some tips on VP

1 Make it short

2 Be specific

3 use your customer’s language

make it understandable to them.

4 Pass the ‘gut feeling test’

Networking Events.

Gallery Opening, Craft Fairs, Art markets, Trade shows

Seth Godin

Marketing pr expert

Negotiate and close a deal

How much its costs to do a job.

Have standards

How much your time is worth

Consumers at the end of the production line. Pay vat

Business to Business. Graphic designers work with companies.

Service organizations

Business just offers service such as bank, graphic design, car was, dry cleaning.

4P’s

·      Product service/products  you offer

·      Price daily rate or royalty

·      Promotion marketing methods/branding

·      Place locations to sell/sales environment

Marketing 101 

PPD Task 2

What is Industrial experience?

1.    This is visiting/working at professional work places within desired industry.

2.    Collaborating with professional such as printers/photographer or other designers.

3.    Work as a live brief or one that is for clients.

4.    Getting feedback form your work by professionals

5.    Doing work outside of education.

What can you learn from industrial experience?

1.     You can learn new techniques and software advice.

2.     Build up a portfolio of professionals which can help you in you line of work.

3.     How to work to a professional standard and getting used to deadlines.

4.     Learn how to communicate with clients.

5.     Understand what the particular profession has to offer

     What form/format could industrial experience take?

1.     Visiting organization just to have a look at what they are doing.

2.     Job placement. Internship/volunteer/work experience.

3.     Talks and meetings by professionals

4.     Free lance work.

5.     Phone calls/ Emails to and from industry professional

     What areas of industry are you interested in?

1.     Brand and identity

2.     Editorial Design

3.     Advertising

4.     Packaging Design

5.     Typography

     What are your concerns about industrial experience?

1.     Working for people which I don’t like

2.     Selling my creative soul

3.     Earning enough money

4.     The difficulty of running a business

Enterprise Task 1

Who am I, Who are they.


list of all the possible client groups that use graphic design.

• • Retail
  • Music
  • Small Businesses
  • Corporate identity
  • Health/Beauty
  • Education
  • Publishing 
  • Food
  • Technology
  • Promotion
  • Property 
  • Charities
  • Sports/Leisure 
  • Politics
  
  
  Listening to music about 60% of each day i feel this is a main interest and has an influence on my mood, social life and the design i am subjected to on a daily bases. Design is a huge part of music and advertising live gigs or even album launches etc. This goes out to a massive market and so is subjected to a huge range of music genres and the advertising, which goes with it.
  
  
  The thing I mostly enjoys is brand identity. I have produced a few logos for commissions and competitions and I feel this is one of the most rewarding areas of graphics. You don’t just create a leaflet or a flyer which has a sell by date of use a company logo is something which carries a company and is on all of there products and promotional advertisements sometimes till the end of the companies life. Having a massively successful logo is something I aspire to do and is a symbol of making it in the deign world.
  
  
  I would like to one day owning my own small design firm but getting experience in that field is something I need to look into first so I would like to work within a couple of specialist small deign companies. I feel these give you better opportunities compared to a huge corporate company, as you get to follow your work from start to finish in an intermit group of designers compared to just handing something to a superior for the all clear.
  
  
  I am a focused individual which works well alone and with others. One of my strongest skills is generating interesting and new ideas. This allows me to adventure outside the box and I feel an employer would see this as a really beneficial skill. 

PPD task 1

Identify and explain 5 reasons why you chose to study on this course.

• The opportunities within the industry are much more concrete and helpful compared to other courses i found. things such as regular visiting professionals, summer experience, relationships with printers and ex-students.
• Unlike a university the student tutor time is much more personal compared to just been given a brief and do it there is the right amount of guidance to mature our skills without mothering to much like schools tend to do.
• Simply the standard ok work i was shown was much higher on visits compared to anywhere else i saw. 
• The reputation of the college was very high and was recommend to me by my old course tutor. 
• Leeds was a city i really wanted to experience and had friends at other institues. 

Identify and explain 5 thing i want to learn during your time on this program

• I more than anything want to be at a high and employable standard within graphic design. This is the profession i want to work in and if i ended up in a different line of work it's not only a waste of money and time but would crush everything i worked for. 
• Be more mature and aware of the business side of the industry. i might be able to design but i don't want to be taken for a ride and used by companies taking advantage of my lack of business knowledge. 
• Know and be able to request a huge amount of different printing methods and techniques. This will help me succeed as a designer and give me the knowledge i need to work for myself.
• Be able to use a variety of media and technology. 
• Understand the language of a client and working on briefs. Knowing what a client is looking for and how to present work to them in a way which they understand is a important skill.

Identify and Explain what you believe are your 5 strengths

• One of my strengths is generating ideas and inventive ways of thinking. i feel i help a lot of course mates with directional influences and ideas which are taken forward. 
• My general design skills are strong and have much more to show of my talent than i have in my first year. 
• I have a huge amount of motivation when i am doing something i enjoy. i can become obsessed into finishing and perfecting what i have been set. 
• I tend to look at everything with a design eye now and can judge and pick at things like logos and branding and come up with why they don't work what i would do to make it better etc.
• good at working within a group or just by myself this is a very important skill which i feel is perfect for a graphic design job. you need to be able to have a input in a group and communicate ideas comfortably with people. Also been able to work efficiently by myself is good because i don't need help and have the confidence to produce good work myself. 

Identify and Explain 5 things you want to improve

• I would like to improve my software skills more. i have learn't a lot in a year but i have much further to go to be at the standard i want to be at. 
• Printing knowledge needs to improve i have a very minor understanding of this area of graphics and would like to broaden my skills. 
• Would like a greater understanding of design methods. to reach a final product i don't feel i am at the point of doing it in the most efficient way. 
• Better management of my time and efforts. I need to become more fluent in the way i work as i don't feel its as productive as i need to be. 
• Become even more aware of the newest design out there. i have a select few blogs i check often but i feel i need to look through more books and hit design shows more.

Identify and Explain 5 ways that i will evaluate your work

• Look at comments left on my blog by viewers to see how the public feel about my work.
• Course mates are a big influence on work and its very helpful having people advise and help you through each process. 
• Compare it to the current design out there and compare my standard to other professionals. 
• Tutors advise is very valuable and always appreciate and take im what advise i have been given.  
• Send my work to design studios to potentially get advice and an understanding of how the professionals work. 

Identify 5 questions you want to find the answer to. 

• Do you think i am at the standard needed for this level of the course?
• How big is space?
• Is it easy setting up your own business?
• What skills do all graphic designers need?
• Is freelance designers the ones who can't get jobs?

Year 1

Year 1 Below

01. What skills have you developed though this module and how effectively do you think you have applied them?

I have developed my skills in InDesign as i have never used it before. i wouldn't say i am totally comfortable on it but i have got the basic down which is all i needed for the Brief.

Potentially i have improved more on my illustrator again.

2. What approaches to/methods of research have you developed and how have they informed your design development process.

I still struggle with my research and tend to do the minimum. i need to do more so my products and designs can look to my full potential. i have also found out updating my design context is the most useful tool i can have developing my knowledge.

3. What strengths can you identify in your work and how have/will you capitalise on these.

I have noticed when i use photoshop these are the project which work out the best and produce the best outcomes. i feel this is because thats all i used to use before this year so my illustrator needs to catch up.

i have greatly improved on every aspect of my work since the start of the year.

4. what weaknesses can you identify with your work and how will you address this more fully?

My weakness is my research and development i just need to spend more time in these areas and i feel my grades would improve greatly.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Blog more of my research and drawing.

2. do more development on paper rather than on screen.

3. keep up my standard of design

4. organise my time better

5. buy a sketch book

How would you rate Yourself?

Attendance 5

Punctuality 5

Motivation 4

Commitment 4

Quantity of work produced 4

Quality of work produced 4

Contribution to the group 4

Speaking From Experience

What is been communicated and how.
I am communicating problems that us Graphic design students face when we start university and how to solve them in an interactive way.

How well does it answer the brief?

i feel i am answering the brief although my product could relate to all students and the information provided isn't specific to Graphics. i have tried to solve this by using graphic's term such as cmyk and had the logo abbreviated from Graphic Design.

How well has the idea been visually explored
i looked at a lot of different ways of making my information more interactive. i decided on making nets for the students to make which i feel has work out well and appealing to my target audience. i experimented different methods of putting the nets together and also with different stocks to see what works.

What are the strenghts of the resolution?
My strengths are my final outcome and how they have turned out. i stepped away from the conventional flyer or poster and made interactive objects. this was risky as if they were to complex they would be useless and couldn't be made by the user but if to simple it would be boring and a waste of time.

How could it be improved?

It could be improved by possibly creating a packaging for the set of flyers. I also feel i could of pushed the designs more but i kind of just hit a brick wall with that aspect.