Evaluation

What skills have you developed through this module and how effectively do you think you have applied them? I have developed my knowledge of print greatly already this year. I am more understanding of colour matching, print techniques and finishes which as been very helpful in pushing my designs forward in the sense of professionalism. I have also expanded my design knowledge and the processes used for different printing by looking at specific printing methods and visiting professional printers. I would of liked to explore more printing methods and I plan in the future to look extensively in increasing my skills further.

What approaches to/methods of design production have you developed and how have they informed your design development process? My methods of design have become more towards colour matching my work using pantone to create consistency in my work. My knowledge of the printers in the mac suits and knowing what stocks can be put thought the printer and how the ink will sit on the paper has been very helpful in keeping the costs down and meant I could avoid just using the digital printing room.

What strengths can you identify in your work and how have/will you capitalise on these? The strengths in my work is the inventiveness of the packaging design and doing as much research around the subject relaxing as I could. Been informed made it possible to apply this to my designs such as using magnets not using fiddly flaps etc. I am happy with the logo design and went through about a million design ideas to reach something I was happy with. I feel like I have managed my time more efficiently but there is stillroom for improvement.

What weaknesses can you identify in your work and how will you address these in the future?

My weaknesses are working mainly on screen. I know I can draw I enjoy drawing but I just didn’t do as much as I would of like to. I also feel I could of pushed my design further and I’m really annoyed that I didn’t. Something I would of like to do is develop my packaging more I just needed more time with the magnets so I could use them to there maximum efficiency and its turn out to be a bit shabby.

Identify five things that you will do differently next time and what do you expect to gain from doing these? Push my design further. I know I can I have the tools to do this and I would be more satisfied with my work if I did so. Look into more print finishes. I want to be able to utilise all the facilities around me to add a professional finish to my work. Manage my time more efficiently. I feel I am improving with every brief but there is still much more room for improvement. Blog more often! Explore more into stocks and printers to get the most out of my work

What is Good FInal Products

Here are my final products finished and photographed. i am happy with the way that they have turned out and think the acetate layer really finish them off. They magnets were a really good idea i just wish i could have executed it more professionally and had time to develop that idea.

the packaging is simple using a cheap standard stock then adding my own spot varnish kept the cost down and duoplexing onto a thinker card kept the stability the packaging needed. so i kept it cheap which was every necessary in my current financial state and also made me explore different methods of working instead of just going down to the digital print which is what i would usually do.


Here are some edgy photographs with the packaging in a relaxing environment. Think i like my fish tank to much really.

Enterprise lecture 5

Lecture 5

10 steps to a future you.

1.     Proactivity.

Stimulus > Response

Fight or fight response. Animals within reason

Human

Stimulus > Choices > Response

Expanding the circle of influence. Contacts in profession.

Circle of concern is the circle you want to expand into.

Internal environment

·      Your skills

·      Recourses

·      Lifestyle

Micro Environment

·      Network of friends

·      Your suppliers

·      Competitors

Macro Environment

·      Market conditions.

Project

Develop a vision of your future.

·      Business Vision

·      Priority Management

·      Business Plan

·      Life Plan

Provide

Clear explanations to people

Speak in their language

Think - who you are talking to

Create  - clear messages

Inspire - people with your creativity

Services

Proritise

·      Put the first thing first

·      Keep a proper balance

·      Stick to you personal mission

Time >study >social life>rest>money

Presents

·      Think – WIN

·      Seek – Outcomes and relationships that are mutually beneficial

·      Do a favor to gain a favor

Carl Hopkins

Kohlberg’s Theory

Pre conventional

·      I want

·      Why should I

·      Short Term

Conventional

I would be happy to

·      Your needs

·      I understand

·      Medium Term

Post conventional

·      We can

·      Together

·      Mutual Benefits

·      Long Term

Pause

·      Pause an listen. Give all attention

·      Empathize – walk in someone’s shoes

·      Don’t re-literate or interpret – just listen

·      Do you really know how they feel or are you just saying how you feel

See first to understand. Then be understood.

Proven

·      Consistency

·      Integrity

·      Reliability

Partner.

Collaborations

Pit Stop

·      Sharpen up – Bolt on

·      Rest – Renew/Re-vitalize

·      Explore – Challenge/Excite  

Propel

·      Extinguish your fears

·      Exude confidence

·      Instill Faith

Enterprise Lecture 4

Enterprise Task 2

Where are they – How will they find me?

Where are my potential clients/employers located?

My clients are manly based in built up areas like cities and towns. These are the places that house businesses big and small, which need an identity, branding, advertising and products, made for them. I can imagine to compensate for the huge amount of businesses the Graphic Design companies will be based there also. Cities such as New York, London, Amsterdam are known for there design culture and a lot of designers wish to end up there but all cities will house a number of design firms within them also. I know of successful designers working in quite villages but the way they succeed is not having close competition. 

What media do my potential Clients/employers use:

Clients will use different media compared to the employers. Clients will very rarely have the design software which we use so sending work in that form will not work. Using formats such as jpgs and pdfs will be how clients very the work we have produced for them. It depends what profession in design what media you use as there are a lot of different medias and software to go with it. Such as web based design or design for print (to name a few) work on different media one for screen one is paper based.

What do you need to communicate and how does it match what your employer/client needs?

For clients I need to communicate that I have been successful in pervious works as they often what to see what you have already produced. You want them to have confidence in your design ability. To employers I want to show off my skills also but more in the thinking process and in the way I produce work. They need to know that I will fit in with the way their business functions.

Summery

I plan to work in a city where the cliental and employers are found. Working an in a couple of small established companies to experiment with different working styles/design methods and production which will be able to focus what sort of designer I am. I feel rather than the location of a company I feel the media on which companies use will have a greater impact on my design technique. Even in education have experienced a great amounts of media and I will enjoy undergoing professional practices. 

Enterprise Lecture 3

Value

What are you worth?

Drucker 1985. Innovation is the tool of entrepreneurship. Both demand creativity. New Ideas.

Mihaly 1997. Creativity is ability to make or bring something into existence. Solution, method, device.

Philip Kotler

C - Creating. Product management.

C - Communicate. Branding. Brand management.

D - Deliver. Customer management.

V -  Value

T -  to a Target Market

P - for Profit

Maslow’s Hierarchy of need.

GET PIC

School can kill creativity

Where is the Money

Greatest human needs. = Greatest market potential

Food

Housing

Meds

Transport

Reduced human needs = lower market potential

Holiday houses

Health spa

Luxuries

Where does the money go.

Average American family

Majority on housing

Food

Insurance

Transportation

Entertainment

Value Propositions

Short and specific

Overall Aim

Or mission

Specific Aims

These set out the difference we to hope to make…….Outcomes

Objectives

These set out how we plan to go about achieving out aims…..Outputs

BBC

Our mission

Enrich peoples lives with programming

Our Vision

Most creative organization

Our Values

Independent, imperial and honest

Enterprise Lecture 2

Lecture 2

Ideas and Opportunities

What is an idea

·      Occurs any time

·      To anybody

·      Randomly

·      Seldom materialize

What is an Opportunity

Government, social trends. Environmental factors merge.

Conditions

Right place and time

The Wrong time

Inventors before their useful time

Helicopter flying machine machine gun

P politicians could not see any benefit

E Economics were fragmented

S Society had no need

T Technology to primitive

The right Time

Concorde

P Help cement anglo French relations after ww2

E Economics development with usa

S Social demand on travel more frequent and luxurious

T Turbo jet engines

But nothing stays the same for long

1865

First fiber optic cable was laid in 1988

Means concord was less relevant because phone use advanced

The Pest Analysis

P the political factors

E economics factors

S Social factors

T technological developments

What kind of creative are you

Evolutionary prefer to work on products which update and refresh

Revolutionary

Manager small businesses trey to maintain a level steady of growth. Manage growth

Opportunist. Take different routes

Cautious. Takes the easy safe route

Risk taker. Exciting approach to business. Takes chances

Owner Entrepreneur

Orchestrators of the staff. Directing others to do work for you.

Owner Manager

Someone who has a bunch of assistances to help. Bunch of designers working together.

Owner worker.

Freelance. Do everything yourself. One man band.

 Where do opportunities come from

·      Trends

·      Technical developments

·      Political change

·      Economic boom and slump

·      Human need

·      Problems

·      Research

Technology push

Send it out to the market. No initial need for product.

Market Pull

A request for a product

Where does the creative fit in

·      Project management

·      Know how to find the right people

·      Know where to source stuff

·      Can work with a team

·      Gets along with all kinds of people

·      Optimistic

·      Communicates well

Project manager skills

1.     Define the problem

2.     Build confidence

3.     Problem solving

4.     Risk analysis

5.     Physical recourses

6.     Planning

7.     Human Recourses

8.     Quality control

Spotted an opportunity

Skills

Teamwork

Risk/Caution

How do you know if this is a good idea

Look at competitors

·      How many are there

·      How well are they doing

·      What do they do well?

·      What could you do to improve it?

Swot analysis

S Strengths

W Weaknesses

O Opportunities

T Threats