What is being communicated and how?
here i have tried to communicate the change of shape when ice is melted in a freeze frame sort of fashion. it is showing despite the letter changing it is still recognisable as a letter F when it is deformed.
How well does this answer the brief?
i think it does answer the brief as the word i got from the randomiser was "Freeze" and i feel i have created a letter form which resemble ice freezing in a sequence.
How well has the idea been visually explored?
i did a lot of drawings and sketches to come up with my ideas. i also took photographs of ice melting, then attempted to make a ice mold for the letter F and then experimented on photoshop how to make letters look like ice. so i feel i did enough background research.
What are the strenghts of the resolution?
i think it all works well as a body of work and you can see my thought process developing. i feel if my ice mold worked then actually photographing the letter melt would have been more strong than a photoshop version.
How could it be improved?
if i had more time i could of prepared a better mold as i only really had time for one attempt.
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