Typeface Evaluation

Partners name. Marty

Which personality traits did you choose to respond to and apply to your typeface?
i chose to concentrate Marty's love for music and also how he like to go out party. also look at been laddish so looked as masculinity.

What are the reasons behind the design decisions you have made for the typeface?
concentrating on the music aspect of his life, i looked at his favourite artist which where Muse, Deadmau5 and Rage Against the Machine. I experimented with mixing traits for each artists logos and making one font. i ended up concentrating on 2 of the 3 artists as i feel i could take them further and worked well together. i also chose lower case as its what he preffered and also looked at helvetica as it was his favourite font.

In what ways are the results effective?
i think that mixing aspects of his favourite artist worked very well and using the volume bars makes it obvious he likes his music. i feel the fonts suits his personality as its clean crisp and masculine.