Enterprise lecture 5

Lecture 5

10 steps to a future you.

1.     Proactivity.

Stimulus > Response

Fight or fight response. Animals within reason

Human

Stimulus > Choices > Response

Expanding the circle of influence. Contacts in profession.

Circle of concern is the circle you want to expand into.

Internal environment

·      Your skills

·      Recourses

·      Lifestyle

Micro Environment

·      Network of friends

·      Your suppliers

·      Competitors

Macro Environment

·      Market conditions.

Project

Develop a vision of your future.

·      Business Vision

·      Priority Management

·      Business Plan

·      Life Plan

Provide

Clear explanations to people

Speak in their language

Think - who you are talking to

Create  - clear messages

Inspire - people with your creativity

Services

Proritise

·      Put the first thing first

·      Keep a proper balance

·      Stick to you personal mission

Time >study >social life>rest>money

Presents

·      Think – WIN

·      Seek – Outcomes and relationships that are mutually beneficial

·      Do a favor to gain a favor

Carl Hopkins

Kohlberg’s Theory

Pre conventional

·      I want

·      Why should I

·      Short Term

Conventional

I would be happy to

·      Your needs

·      I understand

·      Medium Term

Post conventional

·      We can

·      Together

·      Mutual Benefits

·      Long Term

Pause

·      Pause an listen. Give all attention

·      Empathize – walk in someone’s shoes

·      Don’t re-literate or interpret – just listen

·      Do you really know how they feel or are you just saying how you feel

See first to understand. Then be understood.

Proven

·      Consistency

·      Integrity

·      Reliability

Partner.

Collaborations

Pit Stop

·      Sharpen up – Bolt on

·      Rest – Renew/Re-vitalize

·      Explore – Challenge/Excite  

Propel

·      Extinguish your fears

·      Exude confidence

·      Instill Faith

Enterprise Lecture 4

Enterprise Task 2

Where are they – How will they find me?

Where are my potential clients/employers located?

My clients are manly based in built up areas like cities and towns. These are the places that house businesses big and small, which need an identity, branding, advertising and products, made for them. I can imagine to compensate for the huge amount of businesses the Graphic Design companies will be based there also. Cities such as New York, London, Amsterdam are known for there design culture and a lot of designers wish to end up there but all cities will house a number of design firms within them also. I know of successful designers working in quite villages but the way they succeed is not having close competition. 

What media do my potential Clients/employers use:

Clients will use different media compared to the employers. Clients will very rarely have the design software which we use so sending work in that form will not work. Using formats such as jpgs and pdfs will be how clients very the work we have produced for them. It depends what profession in design what media you use as there are a lot of different medias and software to go with it. Such as web based design or design for print (to name a few) work on different media one for screen one is paper based.

What do you need to communicate and how does it match what your employer/client needs?

For clients I need to communicate that I have been successful in pervious works as they often what to see what you have already produced. You want them to have confidence in your design ability. To employers I want to show off my skills also but more in the thinking process and in the way I produce work. They need to know that I will fit in with the way their business functions.

Summery

I plan to work in a city where the cliental and employers are found. Working an in a couple of small established companies to experiment with different working styles/design methods and production which will be able to focus what sort of designer I am. I feel rather than the location of a company I feel the media on which companies use will have a greater impact on my design technique. Even in education have experienced a great amounts of media and I will enjoy undergoing professional practices. 

Enterprise Lecture 3

Value

What are you worth?

Drucker 1985. Innovation is the tool of entrepreneurship. Both demand creativity. New Ideas.

Mihaly 1997. Creativity is ability to make or bring something into existence. Solution, method, device.

Philip Kotler

C - Creating. Product management.

C - Communicate. Branding. Brand management.

D - Deliver. Customer management.

V -  Value

T -  to a Target Market

P - for Profit

Maslow’s Hierarchy of need.

GET PIC

School can kill creativity

Where is the Money

Greatest human needs. = Greatest market potential

Food

Housing

Meds

Transport

Reduced human needs = lower market potential

Holiday houses

Health spa

Luxuries

Where does the money go.

Average American family

Majority on housing

Food

Insurance

Transportation

Entertainment

Value Propositions

Short and specific

Overall Aim

Or mission

Specific Aims

These set out the difference we to hope to make…….Outcomes

Objectives

These set out how we plan to go about achieving out aims…..Outputs

BBC

Our mission

Enrich peoples lives with programming

Our Vision

Most creative organization

Our Values

Independent, imperial and honest

Enterprise Lecture 2

Lecture 2

Ideas and Opportunities

What is an idea

·      Occurs any time

·      To anybody

·      Randomly

·      Seldom materialize

What is an Opportunity

Government, social trends. Environmental factors merge.

Conditions

Right place and time

The Wrong time

Inventors before their useful time

Helicopter flying machine machine gun

P politicians could not see any benefit

E Economics were fragmented

S Society had no need

T Technology to primitive

The right Time

Concorde

P Help cement anglo French relations after ww2

E Economics development with usa

S Social demand on travel more frequent and luxurious

T Turbo jet engines

But nothing stays the same for long

1865

First fiber optic cable was laid in 1988

Means concord was less relevant because phone use advanced

The Pest Analysis

P the political factors

E economics factors

S Social factors

T technological developments

What kind of creative are you

Evolutionary prefer to work on products which update and refresh

Revolutionary

Manager small businesses trey to maintain a level steady of growth. Manage growth

Opportunist. Take different routes

Cautious. Takes the easy safe route

Risk taker. Exciting approach to business. Takes chances

Owner Entrepreneur

Orchestrators of the staff. Directing others to do work for you.

Owner Manager

Someone who has a bunch of assistances to help. Bunch of designers working together.

Owner worker.

Freelance. Do everything yourself. One man band.

 Where do opportunities come from

·      Trends

·      Technical developments

·      Political change

·      Economic boom and slump

·      Human need

·      Problems

·      Research

Technology push

Send it out to the market. No initial need for product.

Market Pull

A request for a product

Where does the creative fit in

·      Project management

·      Know how to find the right people

·      Know where to source stuff

·      Can work with a team

·      Gets along with all kinds of people

·      Optimistic

·      Communicates well

Project manager skills

1.     Define the problem

2.     Build confidence

3.     Problem solving

4.     Risk analysis

5.     Physical recourses

6.     Planning

7.     Human Recourses

8.     Quality control

Spotted an opportunity

Skills

Teamwork

Risk/Caution

How do you know if this is a good idea

Look at competitors

·      How many are there

·      How well are they doing

·      What do they do well?

·      What could you do to improve it?

Swot analysis

S Strengths

W Weaknesses

O Opportunities

T Threats 

Enterprise Lecture 1

 How to get yourself out there?

Designcouncil.org survey the industry. Help the government understand and help what is going on and trends.

The design industry has change. Used to be lots of large agencies. But they are very expensive to run.  Slower pase of keeping up with trends.

Now 87% are in businesses of 10 people or less. 11% 10-100. 2% o work on the payroll of big agencies.

Big now employ the small business experts on a freelance bases.

What is Marketing

The management process responsible for satisfying the customers by anticipating and identifying.

1 identify customer needs to develop new products

2 develop pricing strategies

finding out what the going rate is.

3 promote products to target market.

Decide on a pacific market

4 identify distribution networks

Where to find distributers

5 add value to your products through customer benefits

Giving them more than they expect

6 monitor the performance of the products

see how well you are doing against competitors

customer needs

understand needs

develop concept

test concept

refine concept

market product

Get feedback

Jeff Bezos

Amazon

Value Proposition

People

Services

Technology

Methodology

Products

Solutions

Alliances

Some tips on VP

1 Make it short

2 Be specific

3 use your customer’s language

make it understandable to them.

4 Pass the ‘gut feeling test’

Networking Events.

Gallery Opening, Craft Fairs, Art markets, Trade shows

Seth Godin

Marketing pr expert

Negotiate and close a deal

How much its costs to do a job.

Have standards

How much your time is worth

Consumers at the end of the production line. Pay vat

Business to Business. Graphic designers work with companies.

Service organizations

Business just offers service such as bank, graphic design, car was, dry cleaning.

4P’s

·      Product service/products  you offer

·      Price daily rate or royalty

·      Promotion marketing methods/branding

·      Place locations to sell/sales environment

Marketing 101 

PPD Task 2

What is Industrial experience?

1.    This is visiting/working at professional work places within desired industry.

2.    Collaborating with professional such as printers/photographer or other designers.

3.    Work as a live brief or one that is for clients.

4.    Getting feedback form your work by professionals

5.    Doing work outside of education.

What can you learn from industrial experience?

1.     You can learn new techniques and software advice.

2.     Build up a portfolio of professionals which can help you in you line of work.

3.     How to work to a professional standard and getting used to deadlines.

4.     Learn how to communicate with clients.

5.     Understand what the particular profession has to offer

     What form/format could industrial experience take?

1.     Visiting organization just to have a look at what they are doing.

2.     Job placement. Internship/volunteer/work experience.

3.     Talks and meetings by professionals

4.     Free lance work.

5.     Phone calls/ Emails to and from industry professional

     What areas of industry are you interested in?

1.     Brand and identity

2.     Editorial Design

3.     Advertising

4.     Packaging Design

5.     Typography

     What are your concerns about industrial experience?

1.     Working for people which I don’t like

2.     Selling my creative soul

3.     Earning enough money

4.     The difficulty of running a business

Enterprise Task 1

Who am I, Who are they.


list of all the possible client groups that use graphic design.

• • Retail
  • Music
  • Small Businesses
  • Corporate identity
  • Health/Beauty
  • Education
  • Publishing 
  • Food
  • Technology
  • Promotion
  • Property 
  • Charities
  • Sports/Leisure 
  • Politics
  
  
  Listening to music about 60% of each day i feel this is a main interest and has an influence on my mood, social life and the design i am subjected to on a daily bases. Design is a huge part of music and advertising live gigs or even album launches etc. This goes out to a massive market and so is subjected to a huge range of music genres and the advertising, which goes with it.
  
  
  The thing I mostly enjoys is brand identity. I have produced a few logos for commissions and competitions and I feel this is one of the most rewarding areas of graphics. You don’t just create a leaflet or a flyer which has a sell by date of use a company logo is something which carries a company and is on all of there products and promotional advertisements sometimes till the end of the companies life. Having a massively successful logo is something I aspire to do and is a symbol of making it in the deign world.
  
  
  I would like to one day owning my own small design firm but getting experience in that field is something I need to look into first so I would like to work within a couple of specialist small deign companies. I feel these give you better opportunities compared to a huge corporate company, as you get to follow your work from start to finish in an intermit group of designers compared to just handing something to a superior for the all clear.
  
  
  I am a focused individual which works well alone and with others. One of my strongest skills is generating interesting and new ideas. This allows me to adventure outside the box and I feel an employer would see this as a really beneficial skill.