How to get
yourself out there?
Designcouncil.org survey the industry. Help
the government understand and help what is going on and trends.
The design industry has change. Used to be
lots of large agencies. But they are very expensive to run. Slower pase of keeping up with trends.
Now 87% are in businesses of 10 people or
less. 11% 10-100. 2% o work on the payroll of big agencies.
Big now employ the small business experts
on a freelance bases.
What is Marketing
The management process responsible for
satisfying the customers by anticipating and identifying.
1 identify customer needs to develop new
products
2 develop pricing strategies
finding
out what the going rate is.
3 promote products to target market.
Decide
on a pacific market
4 identify distribution networks
Where
to find distributers
5 add value to your products through
customer benefits
Giving
them more than they expect
6 monitor the performance of the products
see
how well you are doing against competitors
customer
needs
understand
needs
develop
concept
test
concept
refine
concept
market
product
Get
feedback
Jeff Bezos
Amazon
Value Proposition
People
Services
Technology
Methodology
Products
Solutions
Alliances
Some tips on VP
1 Make it short
2 Be specific
3 use your customer’s language
make
it understandable to them.
4 Pass the ‘gut feeling test’
Networking Events.
Gallery Opening, Craft Fairs, Art markets,
Trade shows
Seth Godin
Marketing pr expert
Negotiate and close a deal
How much its costs to do a job.
Have standards
How much your time is worth
Consumers at the end of the production
line. Pay vat
Business to Business. Graphic designers
work with companies.
Service organizations
Business just offers service such as bank,
graphic design, car was, dry cleaning.
4P’s
·
Product service/products you offer
·
Price daily rate or royalty
·
Promotion marketing methods/branding
·
Place locations to sell/sales environment
Marketing 101
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