Enterprise Lecture 2

Lecture 2

Ideas and Opportunities

What is an idea

·      Occurs any time

·      To anybody

·      Randomly

·      Seldom materialize

What is an Opportunity

Government, social trends. Environmental factors merge.

Conditions

Right place and time

The Wrong time

Inventors before their useful time

Helicopter flying machine machine gun

P politicians could not see any benefit

E Economics were fragmented

S Society had no need

T Technology to primitive

The right Time

Concorde

P Help cement anglo French relations after ww2

E Economics development with usa

S Social demand on travel more frequent and luxurious

T Turbo jet engines

But nothing stays the same for long

1865

First fiber optic cable was laid in 1988

Means concord was less relevant because phone use advanced

The Pest Analysis

P the political factors

E economics factors

S Social factors

T technological developments

What kind of creative are you

Evolutionary prefer to work on products which update and refresh

Revolutionary

Manager small businesses trey to maintain a level steady of growth. Manage growth

Opportunist. Take different routes

Cautious. Takes the easy safe route

Risk taker. Exciting approach to business. Takes chances

Owner Entrepreneur

Orchestrators of the staff. Directing others to do work for you.

Owner Manager

Someone who has a bunch of assistances to help. Bunch of designers working together.

Owner worker.

Freelance. Do everything yourself. One man band.

 Where do opportunities come from

·      Trends

·      Technical developments

·      Political change

·      Economic boom and slump

·      Human need

·      Problems

·      Research

Technology push

Send it out to the market. No initial need for product.

Market Pull

A request for a product

Where does the creative fit in

·      Project management

·      Know how to find the right people

·      Know where to source stuff

·      Can work with a team

·      Gets along with all kinds of people

·      Optimistic

·      Communicates well

Project manager skills

1.     Define the problem

2.     Build confidence

3.     Problem solving

4.     Risk analysis

5.     Physical recourses

6.     Planning

7.     Human Recourses

8.     Quality control

Spotted an opportunity

Skills

Teamwork

Risk/Caution

How do you know if this is a good idea

Look at competitors

·      How many are there

·      How well are they doing

·      What do they do well?

·      What could you do to improve it?

Swot analysis

S Strengths

W Weaknesses

O Opportunities

T Threats