Enterprise Lecture 3

Value

What are you worth?

Drucker 1985. Innovation is the tool of entrepreneurship. Both demand creativity. New Ideas.

Mihaly 1997. Creativity is ability to make or bring something into existence. Solution, method, device.

Philip Kotler

C - Creating. Product management.

C - Communicate. Branding. Brand management.

D - Deliver. Customer management.

V -  Value

T -  to a Target Market

P - for Profit

Maslow’s Hierarchy of need.

GET PIC

School can kill creativity

Where is the Money

Greatest human needs. = Greatest market potential

Food

Housing

Meds

Transport

Reduced human needs = lower market potential

Holiday houses

Health spa

Luxuries

Where does the money go.

Average American family

Majority on housing

Food

Insurance

Transportation

Entertainment

Value Propositions

Short and specific

Overall Aim

Or mission

Specific Aims

These set out the difference we to hope to make…….Outcomes

Objectives

These set out how we plan to go about achieving out aims…..Outputs

BBC

Our mission

Enrich peoples lives with programming

Our Vision

Most creative organization

Our Values

Independent, imperial and honest